November 3, 2011

Have You Heard The News?

We are very fortunate to have had several new families join our Friends' School community in the past few weeks.  Each new student brings new passions, new ways of learning, and new relationships to our classrooms. 

Mari Friedman tells me that it’s unusual that we have had some places available at this time of year.  Mari, who has been at Friends’ for fourteen years, is our first and only Director of Admissions. It is a sign of our tougher economic times that many independent schools across the country have seen falling enrollment numbers or are working extra hard to raise financial aid dollars to keep the families they have. It is wonderful that Friends’ School again has full enrollment, is financially strong, and continues to provide financial aid to approximately one third of our families each year.

At Friends’ we have made some significant changes in recent months in how we are getting the word out about the great learning and wonderful community that we have here.  We no longer want to be the best kept secret in Boulder.

We have re-directed a significant portion of our budget that was allocated to print advertising towards the marketing efforts that you see around the school today.  Our research tells us that almost everyone who inquires about our school has heard about us, from parents, through word of mouth, or by way of online searches. 

Our current families are our best advocates. Our bright new signs, both inside and outside the buildings, designed by the creative talents at Thinking Davis, are attracting lots of attention.  We have beefed up our internet presence – this Among Friends’ website is just one example.  We are posting photos and news from around the school on our Facebook page several times a week.  We’re on Twitter and LinkedIn.  We’re in the process of creating fabulous videos for our website.

We have an excellent marketing committee of the Board, led by Trustee Christine Springer.  Spearheaded by Director of Communications, Meg Hansen, we have completely re-tooled the way we connect with our families, through the new Happenings and the classroom web pages.  Working with Monique Davis and her team, we continue to explore ways to tell our story.

As a result, there is a buzz out there about Friends’ School again.  Our parent education events and preschool information meetings have enjoyed record attendance this fall.  Interest and applications for next year’s enrollment have risen over a year ago - for the Preschool, Kindergarten, and the Teacher Preparation Program.

So thank you for spreading the word among your neighbors and friends.  Please continue to do so. Like us, follow us, re-post, share, comment, upload, download, talk us up, link in, tweet, blog, give away a brochure, subscribe, connect.

To all our families, new and old, we are glad that you are here.  How did you hear about  us?

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